Recognizing the aging U.S. population and continued growing demand for quality assisted living and memory care housing, The Fortus Group has made this a core company focus. To make this possible, a strategic partner was needed to handle the operational aspects of each property. Capitalizing on organizational synergies, a partnership developed in 2007 between Fortus Group and Hearth Management. This successful partnership resulted in the creation of six assisted living/memory care communities across three states. These developments are the results of a specific strategy of carefully identifying and securing excellent sites in high barriers to entry markets. While this generally meant more up-front development effort and due diligence, our properties benefit from the lack of nearby competition.
The Assisted Living and Memory Care segments are still very attractive markets where Fortus continues to pursue opportunities that fit its strategy.